The PA Wilds Licensing Program provides a way for businesses and organizations to apply to use the PA Wilds logo on saleable and non-saleable products to help them leverage their business and community development efforts. This short video helps capture what our brand is about.
TYPES OF USES
There are two main types of logo uses:
Includes using the logo on business or event websites, banners, rack cards, signage and other marketing materials not sold in the marketplace. There is no cost for this type of use but a one-page application is required. Approval takes about one week.
Saleable Uses (Temporarily Unavailable):
Includes using the logo on t-shirts, hats and other merchandise to be sold to customers. These types of uses require a contract and membership in The Wilds Cooperative of Pennsylvania. A standard royalty is collected: 4.5 percent retail or 9 percent on wholesale. Royalties stay in the region to support the PA Wilds effort.
The PA Wilds is currently in the process of redesigning their Saleable Use License program and is not accepting any Saleable Uses or Merchandising Applications at this time. If you are interested in applying to our Saleable or Merchandising License in the future, please contact the Branding and Licensing Partnership Manager at [email protected].
Not a part of the Wilds Cooperative? Join today and become a part of a network of over 300 local businesses in the PA Wilds. Learn more at theWildsCooperative.org!
Businesses, organizations and individuals serving the Pennsylvania Wilds region may apply to use the logo on saleable or non-saleable items. All participants must adhere to the standards defined in the PA Wilds Brand Book.
EXAMPLES OF PA WILDS LOGO IN USE
Download a one-page summary of this information or click here for our full PA Wilds Licensing Guidelines. The PA Wilds Center for Entrepreneurship welcomes the opportunity to meet with companies exploring saleable uses of the PA Wilds logo. Contact us today to learn more about the logo property, to discuss ideas or talk next steps.