The PA Wilds Licensing Program provides a way for businesses and organizations to apply to use the PA Wilds logo on saleable and non-saleable products to help them bolster their business and community development efforts. This short video helps capture what our brand is about.
Read our Declaration of Principles.
TYPES OF USES
There are two main types of logo uses:
Marketing Use:
Includes using the logo on business or event websites, banners, rack cards, signage and other marketing materials not sold in the marketplace. There is no cost for this type of use but a one-page application is required. Approval takes about one week.
Merchandising Use:
Includes using the logo on t-shirts, hats and other merchandise to be sold to customers. These types of uses require a contract and membership in The Wilds Cooperative of Pennsylvania. A standard royalty is collected: 4.5 percent retail or 9 percent on wholesale. Royalties stay in the region to support the PA Wilds effort.
Not a WCO Member? Join today!
Not a part of the Wilds Cooperative? Join today and become a part of a network of nearly 500 local businesses in the PA Wilds. Learn more at WildsCoPA.org!
ELIGIBILITY
Brand Guidelines
Businesses, organizations and individuals serving the Pennsylvania Wilds region may apply to use the logo on merchandise or marketing materials. All participants must adhere to the standards defined in the PA Wilds Brand Book.
Learn More
Download a one-page summary of this information or click here for our full PA Wilds Licensing Guidelines. The PA Wilds Center for Entrepreneurship welcomes the opportunity to meet with companies exploring merchandising use of the PA Wilds logo. Contact us today to learn more about the logo property, to discuss ideas or to talk next steps.